IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Subject Consumer Behaviour
Showing results 13 to 14 of 14
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| Issue Date | Title | Author(s) |
|---|---|---|
| 7-Sep-2021 | Understanding the Indian consumer behaviour and developing a communication strategy to minimize the existing stigma towards adult diapers | Reddy, Varakantham Hemanth; R, Karthikeyan |
| 12-Mar-2010 | Using personality traits to explain consumer behaviour: an experical examination | Dholakia, Ruby Roy |