IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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- Customer interaction 1
- Customer lifetime value (CLV) 2
- Customer Loyalty 1
- Customer loyalty 3
- Customer mindset 1
- Customer needs 2
- Customer Obligation 1
- Customer orientation 1
- Customer Perception 1
- Customer perception 1
- Customer Perceptions 1
- Customer perceptions 1
- Customer perspective 1
- Customer Perspective Analysis 1
- Customer Power 1
- Customer preferences 1
- Customer purchasing 1
- Customer purchasing behavior 1
- Customer purchasing behaviours 2
- Customer Reactance 1