Showing results 1 to 20 of 52
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| Issue Date | Title | Author(s) |
| 2016 | Adoption of sensor based communication for mobile marketing in India | Abhishek; Hemchand, S. |
| 28-Jul-2017 | BigBasket.Com: Redefining the Business Model | Thomas, Sujo; Abhishek; Vatavwala, Sanket; Sinha, Piyush Kumar |
| 28-Jul-2017 | BigBasket.Com: Redefining the Business Model: A Teaching Note | Thomas, Sujo; Abhishek; Vatavwala, Sanket; Sinha, Piyush Kumar |
| 9-May-2011 | Bihartimes.com (A) | Sinha, Piyush Kumar; Abhishek |
| 13-Mar-2019 | BloombergQuint: Growing Users with WhatsApp | Abhishek; Mukherjee, Saral |
| 13-Mar-2019 | BloombergQuint: Growing Users with WhatsApp: A Teaching Note | Abhishek; Mukherjee, Saral |
| 2014 | Broadening the concept of sustainability and measuring its impact on firm’s performance | Kumar, Bipul |
| 26-Nov-2013 | Broadening the concept of sustainability and measuring its impact on firm’s performance | Kumar, Bipul; Sinha, P. K.; Shukla, P. R.; Abhishek |
| 11-Sep-2012 | " Choice of Channel Parner : In Class Excersise." | Abhishek; Tripathi, Sanjeev; Sinha, Piyush Kumar |
| 2019 | COVID-19: managing India's economy in challenging times | Abhishek; Mohanty, Debasis; Mishra, Suresh |
| 1-Jun-2017 | Discriminant Analysis: A Manager's Guide | Das, Gopal; Abhishek; Varshneya, Geetika |
| 2016 | Do time constraint and emergency purchase situation exert same influence on shopping? a study under haptic touch influence | Abhishek |
| 2014 | Elements of task definition shopping situations: a study in context of products high on haptic salience | Abhishek; Sinha, Piyush Kumar |
| 25-Jul-2016 | Elements of task definition shopping situations: a study of Indian customers in context of products high on haptic salience | Abhishek; Sinha, Piyush Kumar |
| 2018 | An experimental investigation of advertising effectiveness in roadblock advertising | Parida, Biswajita |
| 2014 | Getit: Managing the Salesforce in Changing Times | Abhishek; Koshy, Abraham |
| 7-Sep-2010 | ICT @ SEWA | Sinha, Piyush Kumar; Abhishek; Bhamoriya, Vaibhav |
| 2017 | Influence of media context on humorous advertising effectiveness | Abhishek; Khandeparkar, Kapil |
| 13-Sep-2010 | Introduction to Marketing Process: In-Class Exercise | Tripathi, Sanjeev; Abhishek |
| 13-Sep-2010 | Introduction to Marketing Process: In-Class Exercise (Teaching Note) | Tripathi, Sanjeev; Abhishek |
