Browsing by Author Bibek, Banerjee
Showing results 1 to 3 of 3
Issue Date | Title | Author(s) |
---|---|---|
1997 | Differentiating products on irrelevant attributes and it's impact on consumer purchase decisions | Mendonca, Shailesh; Sahay, Sumit |
1998 | Impact of simultaneous multiple brand introduction on an individual consumer's consideration set | Singh, Jujhar; Pant, Sushrut |
1997 | Measuring the dimensions of brand knowledge and finding their relationship with reservation price | Monga, Ashwani; Mahajan, Vishal |