| Issue Date | Title | Author(s) |
| 19-Aug-2010 | Britannia Khao World Cup Jao (A) | Vyas, Preeta H.; Kureshi, Sonal |
| 19-Aug-2010 | Britannia Khao World Cup Jao (B) | Vyas, Preeta H.; Kureshi, Sonal |
| 2014 | Cause related marketing - an Indian overview | Kureshi, Sonal; Thomas, Sujo |
| 19-Jul-2003 | The challenge of net based promotions | Kureshi, Sonal; Vyas, Preeta H. |
| 24-Mar-2010 | Cigarette and liquor advertising in India an exploratory study | Mukhopadhyay, Sipra; Kureshi, Sonal |
| 3-Aug-2009 | Comprehensive Analysis of Exclusive Brand Store Customer in Indian Market | Kureshi, Sonal; Sood, Vandana; Koshy, Abraham |
| 31-Aug-2010 | Dettol: Brand Extension Decisions | Koshy, Abraham; Kureshi, Sonal |
| 3-May-2009 | Indian gamers' recall, recognition, and perceptions of in‐game placements | Kureshi, Sonal; Sood, Vandana |
| Mar-2016 | Intention to participate in cause related marketing: influence of cause | Kureshi, Sonal; Thomas, Sujo |
| 27-Oct-2005 | Practices, pre-options and avenues of net-based promotions | Kureshi, Sonal; Vyas, Preeta H. |
| 7-Jun-2010 | Proceedings of the International Conference on Marketing Paradigms for Emerging Economics | Koshy, Abraham; Sinha, Piyush Kumar; Kureshi, Sonal; Sood, Vandana |
| 31-Aug-2010 | Spices Board of India: Market Opportunity Analyses for Branded Spices in the Retail Segment in the US Market | Koshy, Abraham; Kureshi, Sonal |
| 27-Jul-2010 | Trends in sales promotion literature | Kureshi, Sonal; Vyas, Preeta |
| 6-May-2011 | TrustMe Bank | Kureshi, Sonal; Sood, Vandana |
| 6-May-2011 | TrustMe Bank. (Teaching Note) | Kureshi, Sonal; Sood, Vandana |
