Browsing by Author Mishra, Shekhar
Showing results 1 to 2 of 2
Issue Date | Title | Author(s) |
---|---|---|
1993 | Brand equity index: determinants and measurement | Kulkarni, Satish P.; Suresh, V. |
1993 | Standardization vs Localization decisions in multinational brand marketing | Sinha, Jaivardhan; Anil, T. S. |