IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Subject Advertisement
Showing results 1 to 12 of 12
| Issue Date | Title | Author(s) |
| 2021 | All for a good cause: a study of placement of cause marketing advertisements in consumer online decision journey | Pandey, Arpita |
| 14-Jan-2019 | Condemning tinda: Advertising at rock bottom | Agarwal, Anurag K. |
| 1989 | Evaluation of the impact of advertisement/promotion package of farm inputs division of Eid Parry (I) ltd | Baskaran, J.; Kumar, S.; Ramesh, M.S. |
| 2020 | Exploring consumer behaviour on digital space related to ad fatigue and banner blindness | Rohilla, Kartik; Mohanta, Arnab |
| 13-Mar-2010 | Formats for reply coupons in advertisements | Shingi, P. M. |
| 13-Aug-2010 | Note: Advertising on the Internet | Bhatnagar, Subhash C. |
| 27-Dec-2013 | Required Manager in Communications IIMA advertisement | - |
| 2020 | Study on the effectiveness of different types of B2B advertising | Das, Kaustav; S., Sindhu |
| 2020 | To understand the relation between celebrity capital life cycle and food product life cycle & its effect on consumer perception | Kaur, Manpreet |
| 2020 | Understanding music in advertising and its effect on brand recall for FMCG | Bhatia, Sonakshi; KAS, Shonreithei Agnes |
| 2022 | Understanding the impact on customer engagement with ad sequences | Raghavender, Gurrapu; Vamshikrishna, Avula |
| 2-Oct-2020 | When the unknown destination comes alive: the detrimental effects of destination anthropomorphism in tourism | Kwak, Hyokjin; Puzakova, Marina; Rocereto, Joseph F.; Moriguchi, Takeshi |
