IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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Showing results 1 to 5 of 5
| Issue Date | Title | Author(s) |
|---|---|---|
| 17-May-2022 | The changing portrayal of children in Indian advertisements: a comparative study of the three decades | Roy, Subhadip; Choudhary, Sharuti |
| Apr-2014 | Impact of Media on Creating Health Awareness | Saluja, Deepika; Arora, Sourabh |
| 21-Mar-2022 | Localisation & globalisation marketing strategy of MNC’s | Dilawri, Parneet Singh; Singhvi, Rachhit |
| 7-Sep-2021 | Privacy paradox – consumers data sharing preferences for advertising | Das, Anmol; Jain, Divij Kishore |
| 14-Dec-2009 | Symbols, themes and liking: a study of advertisements | Kaushal, Geetika |