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| Issue Date | Title | Author(s) |
| 2014 | Advertising and Sales Promotion Management (2014-15) (End-Term) | - |
| 27-Jul-2010 | Advertising claims, expectation fulfilment and product evaluation | Bhandari, Labdhi R. |
| 2019 | Celebrity endorsements in emerging markets: Align endorsers with brands or with consumers? | Roy, Subhadip; Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv |
| 22-Mar-2000 | Commodity brands: a study of Buyer's perceptions about product attributes | Sadh, Ashish |
| 26-Oct-2004 | Comparative advertising in India: need to strengthen regulations | Pathak, Akhileshwar |
| 13-Mar-2010 | Corporate image advertising | Shingi, P. M. |
| 1994 | Cost and reach of various media vehicles in rural Gujarat | Khullar, Ajay k |
| 25-Mar-2010 | Creative approaches in advertising in India in the early nineties what criteria | Mukhopadhyay, Sipra |
| 23-Sep-1987 | Creative strategies in Television advertising in India | Gupta, Nirmal K. |
| Jun-2019 | Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India | Jain, Varsha; Merchant, Altaf; Roy, Subhadip; Ford, John B. |
| 2000 | Development of a model to determine the sales response to advertising | Sanwal, Manishi M. |
| 23-Sep-1988 | Different appeals in Television advertising in India - an analysis (Part A) | Gupta, Nirmal K. |
| 23-Sep-1988 | Different appeals in Television advertising in India - an analysis (Part B) | Gupta, Nirmal K. |
| 3-Sep-2010 | Divya Bhaskar | Sinha, Piyush Kumar; Anand, Kamaljit |
| 18-Aug-2010 | Dynamic Sensitivity of Sales to Advertising: A Case of Peanut Butter Industry | Deodhar, Satish Y.; Fletcher, S. M. |
| 1989 | Effectivness of an advertising compaign for the 'Dairy Fresh Brand' of ice cream and the phenomenon of cross shopping between multiple brands of icecream marketed by Vadilal Enterprises Limited | Shukla, Amit; Iyer, Mahesh |
| 23-Sep-1988 | Execution styles in Television advertising | Gupta, Nirmal K. |
| 27-Jul-2010 | Expert Advertising Agency | Nathan, S. V.; Bhandari, Labdhi R. |
| 27-Jul-2010 | Expert Advertising Agency - Teaching Note and Case Analysis | Nathan, S. V.; Bhandari, Labdhi R. |
| 31-Mar-2017 | Fish TV | Sharma, Dheeraj |
