Browsing by Subject Anchoring and adjustment
Showing results 1 to 2 of 2
Issue Date | Title | Author(s) |
---|---|---|
2014 | The role of complementarity and partner brand price level in new product introduction strategy using bundle offers: a study on the quality perception of bundle components | Kapil, Khandeparkar |
2016 | When less is better than more: just-below discount in tensile price promotions | Tripathi, Sanjeev; Banerjee, Prantosh J.; Sahay, Arvind |