IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Subject B2C expansion strategy
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) |
|---|---|---|
| 2020 | Devising a b2c expansion strategy of ground filter coffee for existing coffee sellers in tier 1 cities of North India | Mishra, Aishwarya; Wadhwa, Karan; Kathuria, Nishima |