IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Subject Bollywood
Showing results 1 to 4 of 4
| Issue Date | Title | Author(s) |
|---|---|---|
| 8-Mar-2024 | How consumers evaluate movies on online platforms? Investigating the role of consumer engagement and external engagement | Gupta, Samrat; Deodhar, Swanand J.; Tiwari, Amit Anand; Gupta, Manjul; Mariani, Marcello |
| 7-Sep-2021 | An investigative study on inequality and its consequences in Bollywood | Chalamcharla, Abhignyana; Shah, Shweta |
| 2015 | Strategies involved in Movie Marketing and its impact on the box office sales in Bollywood | Sahni, Sameer; Verma, Renu; Dhev, R Prabhu |
| 2018 | Survival strategies for independent music labels in India | Hnamte, Lalfakzuala; Chhabra, Palak; Vaish, Milind |