Browsing by Subject Bottom of the Pyramid
Showing results 1 to 3 of 3
Issue Date | Title | Author(s) |
---|---|---|
2013 | Conceptualisation of community marketing as collaborative entry mode in developing economies with special focus on Mobile Financial Services | Thakur, Rakhi |
22-Jul-2010 | Strengthen the Bottom of the Pyramid | Jaiswal, Anand Kumar |
2013 | Transactions Cost, Reconfigurational Innovation and Sustainable Competitive Advantages: Evidences from the Bottom of the Pyramid | Basu, Shubhabrata |