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| Issue Date | Title | Author(s) |
| 2014 | Brand adoption by BOP retailers | Sinha, Piyush Kumar; Gupta, Suraksha; Rawal, Saurabh |
| 2013 | Brand Adoption by Retailers that Serve Customers at the Base of Pyramid | Sinha, Piyush Kumar |
| 1999 | Branded commodities in the Indian market scope and potential | Manral, Madhu; Mishra, Sumit K. |
| Jan-2001 | Branding in Indian food market | Nanda, Saroj Kumar |
| 1997 | Cognitive development structure and brand choice behaviour of children | Cherian, Mary |
| 3-Aug-2009 | Comprehensive Analysis of Exclusive Brand Store Customer in Indian Market | Kureshi, Sonal; Sood, Vandana; Koshy, Abraham |
| 1998 | Consumer evaluation of brand extensions: the process, and moderating role of involvement | Ganapathy, Shobha |
| 31-Aug-2010 | Dettol: Brand Extension Decisions | Koshy, Abraham; Kureshi, Sonal |
| 2-Sep-2010 | Dettol: Managing Brand Extensions | Jaiswal, Anand Kumar; Srivastava, Arpita; Kothari, Dhwani |
| 2018 | An experimental investigation of advertising effectiveness in roadblock advertising | Parida, Biswajita |
| 10-Jan-2017 | Good, Brand and Ugly | Koshy, Abraham |
| 11-Jun-2023 | IIM-A, IIM-B to rebrand Garvi Gurjari: Five students will work on the project; hold meet with CM Bhupendra Patel | Ahmedabad Mirror |
| 2013 | Impact of consumer social responsibility and brand social responsibility image on brand loyalty | Mishra, H. G.; Singh, Sarabjot; Koul, Surabhi; Sinha, Piyush Kumar |
| 2020 | Impact of order of presentation and prominent presentation of brand and attribute on consumers’ willingness to pay | Narayanan, Priya |
| 2013 | Impact of Quantity Scarcity and Time Scarcity Appeals on Consumers’ Response: Role of Need for Uniqueness and Deal Proneness | Soni, Mayank Jyotsna |
| 2014 | Institutional branding: how educational institutions brand themselves | Aalekh, Tripathi; Chawla, Gulzar Singh; Vikram, R |
| 1994 | Marketing strategies for branded edible oil | Datta, Ruchira; Roy, Kusal |
| Feb-2001 | Marketing strategy for branded dried floral arrangements in Indian market | Pande, Rakesh |
| 2016 | Perception of foreignness of brands: An investigation of consumers classification schema and its impact on brand evaluations | Dadhich, Harsh |
| 2017 | Please do interrupt, but nicely! The effect of positive and negative interruptions on product evaluation and choice | Kapoor, Ankur; Sahay, Arvind |
