IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Subject Brand Equity
Showing results 1 to 4 of 4
| Issue Date | Title | Author(s) |
|---|---|---|
| Mar-2001 | Effect of sales promotion on perception of brand equity | Zacharias, Siby |
| 2013 | Friends Steel: Brand Equity Strategy | Dukare, Kiran; Nag, Debabrata; Gara, Nitesh; D'Silva, Suzanne |
| 2015 | Green Supply Chain Initiatives in Brand Building –Evidences From Indian Pharmaceutical Industry | Trott, Sangeeta |
| 23-Feb-1999 | Strategic implications of building brand equity in FMCG industry | Ghai, Niraj; Kumar, Vivek |