Browsing by Subject Brand Extensions
Showing results 1 to 2 of 2
Issue Date | Title | Author(s) |
---|---|---|
6-Sep-2010 | Dettol: Marketing Research for Understanding Consumer Evaluations of Brand Extensions | Jaiswal, Anand Kumar; Srivastava, Arpita |
6-Sep-2010 | Dettol: Marketing Research for Understanding Consumer Evaluations of Brand Extensions (Case and Teaching Note) | Jaiswal, Anand Kumar; Srivastava, Arpita |