Browsing by Subject Brand Management
Showing results 1 to 2 of 2
Issue Date | Title | Author(s) |
---|---|---|
2-Sep-2009 | Corporate Brand Image: Antecedents, Mediating Role and Impact on Stakeholder Expectations | Oburai, Prathap; Moorthi, YLR; Basalingappa, Anita; Wai, Chew Kok; Baker, Michael J.; Krishnan, Sandeep K. |
2022 | The significance of packaging and branding as a means of communication of locally made products | Balkhande, Aishwarya; Verma, Aryan |