Browsing by Subject Brand Personality
Showing results 1 to 2 of 2
Issue Date | Title | Author(s) |
---|---|---|
2022 | Brand strategy of Carl Pei’s start-up (Oneplus & Nothing) | Phor, Abi; Sayeed, Kamran |
2016 | A lovable personality: the effect of brand personality on brand love | Roy, Pinaki; Khandeparkar, Kapil; Motiani, M. |