Browsing by Subject Brand equity
Showing results 1 to 4 of 4
Issue Date | Title | Author(s) |
---|---|---|
1993 | Brand equity index: determinants and measurement | Kulkarni, Satish P.; Suresh, V. |
1995 | Brand identification and "brand equity" in rural India for consumer goods - prospects and challenges | K, Ramesh |
1995 | Determinants and mesurement of brand Equity | Ganesan, Rajesh; S., Rajesh |
29-Jan-2020 | Where have all the MBAs gone? | Nair, Priyanka |