Browsing by Subject Brand extension
Showing results 1 to 3 of 3
Issue Date | Title | Author(s) |
---|---|---|
2002 | Brand extension - a case of Vadilal | Raychaudhuri, Dronodeb; Lad, Suyash |
1993 | Brand strategy: brand extensions in the Indian context | Pantvadiya, Nachiket.; Ganpathy, P. R. |
3-Apr-2010 | Model of consumer evaluation of brand extensions | Ganapathy, Shobha; Banerjee, Bibek |