Browsing by Subject Brand identification
Showing results 1 to 2 of 2
Issue Date | Title | Author(s) |
---|---|---|
1995 | Brand identification and "brand equity" in rural India for consumer goods - prospects and challenges | K, Ramesh |
1990 | Identifying the brand: lifestyle linkages in the men's personal care products market | Khan, Anjum; Sadanandan, Salil |