Browsing by Subject Brand image
Showing results 1 to 2 of 2
Issue Date | Title | Author(s) |
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2014 | The effect of CRM stages along with brand images and values on sustainable corporate performance | Mishra, Hari Govind; Sinha, Piyush Kumar; Singh, Sarabjot |
16-Aug-2023 | Investigating the extent of negative celebrity endorsement or image perception on consumers’ purchase intention | Jain, Ankur; Reshamwala, Rutvik |