Browsing by Subject Brand management
Showing results 1 to 2 of 2
Issue Date | Title | Author(s) |
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1997 | Analysis of sources, extent and nature of pioneer brand advantege and strategies for pioneering brands and late entrants | Dang, Ajay Mohan |
11-Mar-2022 | Brands and the brain: how to use neuroscience to create impactful brands | Sahay, Arvind |