Browsing by Subject Brand name
Showing results 1 to 2 of 2
Issue Date | Title | Author(s) |
---|---|---|
1994 | Brand relaunches | Mirani, Kanchan; Lahiri, Indrajit |
1994 | Quantitative model of brand equity with application in decision | Namputhiripad, Jayanthan; Chandrasekhar, Ketharaju |