| Issue Date | Title | Author(s) |
| 2006 | Branding and online advertisement inventory management strategy for Indiamart.com | Lingala, Ganapathi Srinivas; Lama, Aurvind |
| 1996 | Branding and positioning of commodities | N, Sathish; K. K., Abdurahiman |
| 2000 | Branding cotton | Narayan, T. M.; Prasad, Priya B. |
| 1996 | Branding of commodities recent phenomena | Raman, Anuragi; Sengupta, Arindam |
| 21-Aug-2009 | A Conceptual Note on Influencing Store Loyalty: Implications for Indian Retailers | Kaul, Subhashini |
| 2020 | Effectiveness of meme marketing | Gupta, Subham; Tomar, Anurag Singh |
| 28-Aug-2022 | Experts divided on why zomato is seeking to become eternal | Chakraborty, Alokananda |
| 2001 | Export of Indian entertainment software | Choudhary, Mayank; Rajan, Rohithari |
| 27-Dec-2013 | IIM-A to decode Big B magic in state's tourism | Unnithan, Chitra |
| 2019 | The impact of non-volitional interferences on product evaluation and choice | Kapoor, Ankur |
| 30-Jun-2015 | Let's talk #hashtags: increasing numbers of businesses have taken to using hashtags to promote their brands | Bhatt, Vrunda R. |
| 2016 | A lovable personality: the effect of brand personality on brand love | Roy, Pinaki; Khandeparkar, Kapil; Motiani, M. |
| 21-Aug-2013 | Neuroscience in marketing: empirical evidence of social and emotional meanings conveyed by brands | Moutinho, Luiz |
| 10-Feb-1998 | Role and effectiveness of branding in rural markets | Kumar, Sandeep; Gupta, Vivek |
| 29-Jul-2014 | Study of switching behaviour under discounts: Strong brand vs. Weak brand | Mittal, Neha; Shekar, Raj; Biswas, Sumeet |
| 26-Oct-2021 | Two’s company, three’s a crowd: the interplay between collective versus solo anthropomorphic brand appeals and gender | Puzakova, Marina; Kwak, Hyokjin |
| 2020 | Understating the working and the impact of co-advertising in the space of movie trailers | Chhajer, Ananta; Nikam, Rudra |
