Browsing by Subject Business Marketing
Showing results 1 to 2 of 2
Issue Date | Title | Author(s) |
---|---|---|
25-Jul-2009 | An exploration of customer-supplier alliances and partnerships: A synthesis of literature review and empirical investigation leading to 3Rs framework | Oburai, Prathap; Baker, Michael J. |
25-Jul-2009 | Strategic Marketing Alliances, Partnerships and Networks – The Logic of Cooperation, Roots, Evolution and Advantage | Oburai, Prathap; Baker, Michael J. |