IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Subject Buying Behaviour
Showing results 1 to 5 of 5
| Issue Date | Title | Author(s) |
|---|---|---|
| 2018 | Are consumer’s empowered at all? investigating the role of empowerment on packaged food purchases in India | Singh, Asweta Kumari; Adhikary, Sriyanka; B., Sunder Raghavan; Suresh, Surya |
| 1989 | Influence of lifestyle on buying behaviour | Kumar, Padmanabhan; Chatterjee, Suman; Venkatramani, G. |
| 2015 | The myth of consumer sovereignty: an exploratory study | Jerome J, Tobacyk; Sharma, Dheeraj |
| 14-Mar-2010 | Organisational buying: supplier evaluation criteria for standard products | Mehta, Subhash C.; Khurana, Rakesh; Chhabra, H. S. |
| Feb-1998 | Segmentation of Indian Rural market | Kant, Laxmi; Pandey, Rahul |