IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Subject CRM strategies
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) |
|---|---|---|
| 2003 | Identification and implementation of CRM strategies for eRetailing businesses in India | M., Rajasekhar; Pande, Rakesh |
| 2003 | Understanding CRM process in service and product retailing and developing a CRM model specific to CrossWord | Gupta, Arpan; Jain, Nidhi |