Browsing by Subject Celebrity endorsement
Showing results 1 to 4 of 4
Issue Date | Title | Author(s) |
---|---|---|
2-Feb-2014 | Big B(ang) theory: Avoid endorsing products you don’t believe in | - |
2015 | Celebrity Endorsements for Innovators and Imitators | Kasturirangan, Ashwin; Jaiswal, Ranjeet Kumar; Bera, Subhro Kanti |
3-Feb-2014 | God of Indian cinema at mecca of management | - |
16-Aug-2023 | Investigating the extent of negative celebrity endorsement or image perception on consumers’ purchase intention | Jain, Ankur; Reshamwala, Rutvik |