IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Subject Customer engagement
Showing results 1 to 5 of 5
| Issue Date | Title | Author(s) |
|---|---|---|
| 14-Dec-2021 | Analysing the impact of chatbot on customer engagement | Jakhar, Ankit Kumar; Singh, Sagar |
| 3-Jan-2024 | Engaging customers and suppliers for environmental sustainability: Investigating the drivers and the effects on firm performance | Sharma, Amalesh; Borah, Sourav Bikash; Haque, Tanjum; Adhikary, Anirban |
| 2019 | Improving customer experience: a natural language processing (NLP) approach | Jangid, Anil |
| 2019 | Study social media strategy and customer engagement of Amazon India and Flipkart in the context of Covid-19 pandemic | Kumar, Amit; Bajpai, Deepak; Menaria, Paranjay Ravi |
| 7-Aug-2021 | Viral marketing | Asad, Mohammed; Krishna, Narra Sai |