IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Subject Customer lifetime value (CLV)
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) |
|---|---|---|
| 2019 | Customer lifetime value: assessment of current methods of estimating CLV and scope for improvements in the same | Pendharkar, Aditya Nandkishor; Sarkar, Abhishek |
| 2022 | A study on AI application in maximizing customer lifetime value | Gangwar, Mahi; Kashyap, Shashank |