IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Subject Customer loyalty
Showing results 1 to 3 of 3
| Issue Date | Title | Author(s) |
|---|---|---|
| 2017 | Customer dependence and customer loyalty in traditional and modern format stores | Sinha, Piyush Kumar; Koul, Surabhi; Mishra, Hari Govind |
| 2014 | Dominance of affective over cognitive customer satisfaction in satisfaction-loyalty relationship in service encounters | Sinha, Piyush Kumar; Mishra, Hari Govind; Kaul, Surabhi |
| 2012 | Gratitude: An emotional approach in business relationship | Dewani P.P.; Sinha P.K. |