IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Subject Customer relationship management
Showing results 1 to 5 of 5
| Issue Date | Title | Author(s) |
|---|---|---|
| 2006 | Application of customer relationship management in Indian banking industry | Kedia, Mayank; Asuti, Amey |
| 2016 | Does relationship marketing matter in online retailing? a meta-analytic approach | Sharma, Dheeraj; Verma, Varsha; Sheth, J. |
| 2016 | Does relationship marketing matter in online retailing? a meta-analytic approach | Varsha, Verma; Sharma, Dheeraj; Jagdish, Sheth |
| 2014 | The effect of CRM stages along with brand images and values on sustainable corporate performance | Mishra, Hari Govind; Sinha, Piyush Kumar; Singh, Sarabjot |
| Dec-2018 | Effect of relationship and transactional characteristics on customerretention in emerging online markets | Jaiswal, Anand Kumar; Niraj, Rakesh; Park, Chang Hee; Agarwal, Manoj K. |