IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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Showing results 1 to 7 of 7
| Issue Date | Title | Author(s) |
|---|---|---|
| 13-Mar-2010 | Effectiveness of varying sales style on consumer orientations | Rao, T. V.; Misra, Sasi |
| 2014 | Initiative on Visual Mapping Based Assortment Planning | Sinha, Piyush Kumar |
| 21-Jul-2010 | Making Customers Pay for Regulatory Services | Varma, Jayanth R. |
| 2020 | Profiling customers through personality theory to design appropriate communication | Saraf, Jayesh; Khubchandani, Sana |
| 27-Jan-2022 | Seeds of demand-side legitimacy: when do existing companies procure from B2B startups? | Batra, Safal; Gupta, Vishal K.; Sharma, Sunil; Yadav, Rahul |
| 2014 | Shopping habits and decision making styles of mall customers | Singh, Sarbjot; Sinha, Piyush Kumar; Mishra, Hari Govind |
| 2002 | Supply chain management of XYZ Pvt. Ltd | Sardana, Mohit; Gadi, Pooja |