IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Subject Digital marketing
Showing results 1 to 9 of 9
| Issue Date | Title | Author(s) |
| 7-Sep-2021 | Analyzing the impact of digital marketing on consumer behavior related to frozen food products using data analytics tools | Behera, Dibyani; Jain, Rajat; Singh, Samarpan |
| 14-Dec-2021 | Developing an extensive digital marketing strategy for retail business in the healthcare industry | Prachi; Paranjape, Pranjali |
| 14-Dec-2021 | Digital marketing adoption for B2B businesses: benefits and strategies | Kapoor, Ritvick; Sharma, Uday |
| 2020 | Digital marketing in food industry | Garg, Abhishek; Prakash, Sneha K. |
| 2006 | E-Promotion | Shastri, Neil; Aseri, Shilpi |
| 9-Aug-2023 | Influencer marketing: understanding the narrative being constructed by influencers marketing products to the urban Indian population | Rathod, Himani; Sarkar, Saranya |
| 16-Aug-2023 | Search Engine Optimization in digital marketing | Agarwal, Vaibhav; Goel, Vaibhav |
| 8-Aug-2023 | Shoppable videos: the untapped gold mine in ecommerce retail. | Bhatia, Richa; Wasad, Nishant |
| 2020 | Utilization of digital marketing in the FMCG sector | Phuntsok, Ngawang; Patidar, Rahul |
