Browsing by Subject Ethnocentrism
Showing results 1 to 2 of 2
Issue Date | Title | Author(s) |
---|---|---|
21-Aug-2017 | Anuj Pathak Returns to India | Sharma, Meenakshi |
2019 | Celebrity endorsements in emerging markets: Align endorsers with brands or with consumers? | Roy, Subhadip; Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv |