Browsing by Subject Experimental design
Showing results 1 to 2 of 2
Issue Date | Title | Author(s) |
---|---|---|
7-Sep-2020 | Celebrity endorsements in destination marketing: a three country investigation | Roy, Subhadip; Dryl, Wioleta; Gil, Lucianade Araujo |
16-Apr-2022 | Physimorphic vs. Typographic logos in destination marketing: Integrating destination familiarity and consumer characteristics | Roy, Subhadip; Attri, Rekha |