IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Subject FMCG
Showing results 1 to 16 of 16
| Issue Date | Title | Author(s) |
| 19-Apr-2024 | 7.5 yrs of avg industry experience in new batch | - |
| 7-Feb-2024 | Brisk placements, at IIMs as startups, fintechs go missing | Sengupta, Devina |
| 8-Sep-2010 | Consumer Behaviour based segmentation and marketing decisions: An experimental exercise | Kaul, Subhashini |
| 8-Sep-2010 | Consumer Behaviour based segmentation and marketing decisions: An experimental exercise (Teaching Note) | Kaul, Subhashini |
| 27-Aug-2010 | Fairdeal Traders Limited, Ahmedabad: Operational Efficiency by Economics Of Scope | Ravichandran, N. |
| 1-Sep-2010 | FMCG International | Sriram, M. S. |
| 19-Jan-2017 | GEF India Private Limited: January 2011: Defining Market Research Problem | Jain, Abhinandan K.; Singh, Vivek |
| 27-Aug-2010 | Look, the Vendor Sponsored the Party | Varkkey, Biju; Rajesh, S. |
| 24-Aug-2010 | Oriental Home Products Limited: Sheen Detergent Paste: Developing Communication Strategy for a New Product | Banerjee, Bibek |
| 14-Jun-2023 | Promoter's professionalization dilemma: to be or not to be 'pro' | - |
| 15-Feb-2024 | Recruiters prefer MBAs with experience | Sengupta, Devina |
| 2020 | Responses to Covid-19 by firms in FMCG and hospitality industries in India | Joshi, Aayushi; Gupta, Raghav |
| 26-Aug-2010 | Sales Accounting System in Fairdeal Traders, Ahmedabad | Ravichandran, N. |
| Mar-2000 | Simulation study on the supply chain of HLL | Karmali, Siddhesh; Khanna, Rishi |
| 21-Mar-2022 | Understanding emergence of men’s grooming industry and identifying consumer requirements | Das, Prachodaya; Malhotra, Sanat Sameer |
| 2020 | Understanding music in advertising and its effect on brand recall for FMCG | Bhatia, Sonakshi; KAS, Shonreithei Agnes |
