IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Subject Loyalty
Showing results 1 to 7 of 7
| Issue Date | Title | Author(s) |
|---|---|---|
| 8-Mar-2014 | Corporate governance: changing trends in interpreting fiduciary duty | Agarwal, Anurag K. |
| 26-Nov-2013 | Corporate governance: changing trends in interpreting fiduciary duty | Agarwal, Anurag K. |
| 2016 | Does relationship marketing matter in online retailing? a meta-analytic approach | Sharma, Dheeraj; Verma, Varsha; Sheth, J. |
| 2014 | Dominance of affective over cognitive customer satisfaction in satisfaction-loyalty relationship in service encounters | Sinha, Piyush Kumar; Mishra, Hari Govind; Kaul, Surabhi |
| 2016 | Role of gratitude and obligation in long term customer relationships | Sinha, Piyush Kumar; Dewani, P. P.; Mathur, S. |
| 28-Feb-2019 | Service quality versus service experience: an empirical examination of the consequential effects in B2B services | Roy, Subhadip; Sreejesh, S; Bhatiac, Sandhya |
| 30-Jul-2009 | Union Imperatives from Unionized White Collar Employees’ Perspective: The Case of Tata Employees Union | Sarkar, Anita; Varkkey, Biju |