Browsing by Subject Price perception
Showing results 1 to 2 of 2
Issue Date | Title | Author(s) |
---|---|---|
9-Feb-2016 | Effect of overlapping price ranges on price perception: Revisiting the range theory of price perception | Jaikumar, Saravana; Sahay, Arvind |
2005 | Price perception and pricing strategy in cellular services market | Mandal, Arkajit |