Browsing by Subject Print advertising
Showing results 1 to 2 of 2
Issue Date | Title | Author(s) |
---|---|---|
20-Mar-2010 | A generalised scale for pretesting print advertisements | Mehta, Subhash C.; Chhabra, H. S.; Raju, V. R. |
13-Mar-2010 | Typology of headlines | Shingi, P. M. |