IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Subject Product
Showing results 1 to 3 of 3
| Issue Date | Title | Author(s) |
|---|---|---|
| 14-Oct-1999 | A model based approach for planning and developing a family of technology based products | Krishnan, V.; Singh, R.; Tirupati, D. |
| 26-Mar-2010 | New product introduction strategy in consumer products category in India | Koshy, Abraham; Angel, Anna |
| 27-Jan-2022 | Seeds of demand-side legitimacy: when do existing companies procure from B2B startups? | Batra, Safal; Gupta, Vishal K.; Sharma, Sunil; Yadav, Rahul |