IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Subject Products
Showing results 1 to 7 of 7
| Issue Date | Title | Author(s) |
|---|---|---|
| 1994 | Boosting export of oil seeds and oil seed based products from India | Luthra, Naveen; Chand, Subhash |
| 1994 | Brand relaunches | Mirani, Kanchan; Lahiri, Indrajit |
| 13-Oct-1999 | Demand for forest products in India: past trends and projection to 2010 | Sharma, Vijay Paul; Kumar, Arvind |
| 1994 | Demand forcasting for new products | Ramakrishnan, J. |
| 1990 | Identifying the brand: lifestyle linkages in the men's personal care products market | Khan, Anjum; Sadanandan, Salil |
| 1994 | Quantitative model of brand equity with application in decision | Namputhiripad, Jayanthan; Chandrasekhar, Ketharaju |
| 1995 | Study of the buyer behavior in ready to eat product category | Dhingra, Sameer; Dey, Subrata |