IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Subject Retail
Showing results 1 to 8 of 8
| Issue Date | Title | Author(s) |
|---|---|---|
| 2014 | Comparing retail formats in an emerging market: influence of low price guarantee on purchase intention | Saini, Gordhan Kumar; Sahay, Arvind |
| 2006 | Entry into the Indian Retail market: strategic options before Wal Mart | Kedia, Mayank |
| 2006 | Market basket analysis - Sangam Direct | Sur, Arijit; Kapoor, Siddharth |
| 10-Mar-1998 | Retailing of food products through supermarket: opportunities and constraints | Gupta, Sneha |
| 5-May-2013 | Role of haptic touch in shopping | Abhishek, S.; Sinha, Piyush Kumar; Vohra, Neharika |
| 2019 | Role of mergers & acquisitions and new entry in shaping the e-commerce sector | Chakraborty, Ayan; Jain, Swapnil |
| Jan-2006 | Study on developing competence of major Indian players in retailing sector to compete against international retailing powerhouses | Uppal, Amit; Khare, Ashish |
| 2014 | Targated promotions for loyality in Indian organized retail effectiveness, consumer perception and negative impact | Chaudhari, Prathamesh; Patil, Sayali; Sengupta, Sourav |