IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Subject Sales Promotion
Showing results 1 to 8 of 8
| Issue Date | Title | Author(s) |
|---|---|---|
| 2000 | Development of a model to determine the sales response to advertising | Sanwal, Manishi M. |
| Mar-2001 | Effect of sales promotion on perception of brand equity | Zacharias, Siby |
| 28-Oct-2005 | Incentive outlay ratios in fast moving consumer goods sector in India | Vyas, Preeta H. |
| 2005 | Incentive outlay ratios in fast moving consumer goods sector in india | Vyas P.H. |
| 2-Sep-2009 | Joint Sales Promotion: Prospects & Issues | Sonal, Kureshi; Preeta, Vyas |
| 5-Sep-2009 | A Review of Theoretical Perspectives Applied to Sales Promotion and a New Perspective based on Mental Accounting Theory | Jha-Dang, Priya |
| 3-Aug-2009 | Sales Promotion Practices in Apparel Retail Sector and Challenges Ahead | Vyas, Preeta H. |
| 2022 | Sales promotions’influence on the consumer behaviour and perception: the moderating effect of purchase frequency | Choudhary, Darpan |