IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Subject Sales promotion
Showing results 1 to 4 of 4
| Issue Date | Title | Author(s) |
|---|---|---|
| 22-Jul-2010 | Classification of empirical work on sales promotion: a synthesis for managerial decision making | Vyas, Preeta; Mehta, Bijal |
| 1996 | Marketing of processed food products in Gujarat : a case study of Vadilal | Walinj, Sandeep S; K., Vanishree Hedge |
| 1991 | Study on sweepstakes and contests as a tool of sales promotion | Tyagi, A. K.; Arya, Pramesh |
| 27-Jul-2010 | Trends in sales promotion literature | Kureshi, Sonal; Vyas, Preeta |