IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Subject Scale development
Showing results 1 to 5 of 5
| Issue Date | Title | Author(s) |
|---|---|---|
| 22-Sep-2020 | Construction, validation and generalization of SERVSTRESS: a measure for service induced customer stress | Roy, Subhadip; Jain, Varsha |
| Jun-2019 | Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India | Jain, Varsha; Merchant, Altaf; Roy, Subhadip; Ford, John B. |
| 14-Jul-2022 | The olfactory experience (in retail) scale: construction, validation and generalization | Roy, Subhadip; Singh, Priyanka |
| 21-Apr-2021 | Reinventing the universal structure of human values: development of a new holistic values scale to measure Indian values | Sharma, Rajat |
| 2010 | Salesperson's customer orientation: conceptualization, scale development and impact in selling situations | Singh, Ramendra |