IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Subject Segmentation
Showing results 1 to 8 of 8
| Issue Date | Title | Author(s) |
|---|---|---|
| 25-Aug-2010 | Marketing Professional Ship Management Services | Venaik, Sunil; Raghuram, G.; Sharma, Y. |
| 2015 | Optimizing Merchant Discount Rate (MDR) or one of the Largest Merchant Acquirers in South America | Mathur, Gautam; Goyal, Tarang; Mudgil, Vinay |
| 2015 | Predicting Policy Renewal Probability in Auto Insurance Sector | Pagidimarri, Venkatesh; Kasivajjala, Vamsichandra; Miyan, Deepti |
| 1988 | Psychographic segmentation of car owners | Giridhar, K.; Sarkar, P. |
| 8-Sep-2010 | Radio Mirchi: Entry into Kolkata Market | Jaiswal, Anand Kumar; Palan, Harit |
| 6-Sep-2010 | Radio Mirchi: Marketing Strategy for Kolkata Entry (Case) | Jaiswal, Anand Kumar; Palan, Harit |
| 22-Oct-2003 | Shopping orientation in the evolving Indian market | Sinha, Piyush Kumar |
| 2003 | Shopping orientation in the evolving Indian market | Sinha P.K. |