IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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Showing results 1 to 4 of 4
| Issue Date | Title | Author(s) |
|---|---|---|
| 1998 | Impact of simultaneous multiple brand introduction on an individual consumer's consideration set | Singh, Jujhar; Pant, Sushrut |
| 2024 | Metaverse, virtual property and IP ownership : a comparative perspective on US, EU, and India | Guhathakutra, Adrija; Saravanan, A. |
| 1996 | Pioneer brands: an analysis of their competitive advantages and brand management strategies | Dutta, Rekhia |
| 1994 | Quantitative model of brand equity with application in decision | Namputhiripad, Jayanthan; Chandrasekhar, Ketharaju |