IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Subject Trust
Showing results 1 to 6 of 6
| Issue Date | Title | Author(s) |
|---|---|---|
| 2017 | Customer dependence and customer loyalty in traditional and modern format stores | Sinha, Piyush Kumar; Koul, Surabhi; Mishra, Hari Govind |
| Dec-2018 | Effect of relationship and transactional characteristics on customerretention in emerging online markets | Jaiswal, Anand Kumar; Niraj, Rakesh; Park, Chang Hee; Agarwal, Manoj K. |
| 2012 | Gratitude: An emotional approach in business relationship | Dewani P.P.; Sinha P.K. |
| 2005 | Information asymmetry and trust: A framework for studying microfinance in India | Sriram M.S. |
| 2020 | Strategizing in small informal retailers in India: home delivery as a strategic practice | Pathak, Atul Arun; Kandathil, George |
| 2019 | Trust in humanitarian operations:a content analytic approach for an Indian NGO | Gopakumar, K. V.; Awasthy, Prakash; Gouda, Sirish Kumar; Haldar, Tanushree |